Market For Good: A Community Youth Entrepreneurship Experiment is now published!

The Yue Man Market in Kwun Tong has long struggled with low footfall and widespread vacant stalls following its redevelopment. In 2024, Good Lab partnered with MaD (Make a Difference) to collaborate with Caritas Computer Workshop, Hong Kong PHAB Association, and Hong Kong Boys' & Girls' Clubs Association Kwun Tong District Youth Outreach Social Work Team. With funding support from the ZeShan Foundation and the Philip K.H. Wong Foundation, as well as the support of the Food and Environmental Hygiene Department, we launched "Market For Good" — a youth community entrepreneurship and innovation initiative using Yue Man Market as its experimental ground, exploring how a neglected, vacant market could become a platform for energising the community and empowering young entrepreneurs.

Over the course of six months, eight youth startup teams and two community partner organisations moved into Yue Man Market, embracing a "trial-and-error" spirit to push boundaries in a variety of ways — from leveraging social media to drive footfall, to co-organising an "Easter Handcraft Street Fair"; from intergenerational knowledge-sharing between stall owners, to young people of diverse abilities finding opportunities for growth within the market. This experiment was not only a journey of youth entrepreneurship, but also a profound reflection on Hong Kong's public market system and the revitalisation of community spaces.

We are now officially releasing Market For Good: A Community Youth Entrepreneurship Experiment (《裕民共好市集：社區的青年創業實驗》)— an experiment journal documenting the authentic startup stories of young stall owners, the co-creation process, lessons learned through trial and error, and our observations and recommendations on market policy reform. We hope this record will serve as a valuable reference for stakeholders concerned with market policy, community space revitalisation, and youth entrepreneurship, and inspire collective exploration of new possibilities for community markets in Hong Kong.