Elsie has extensive experience both as a corporate executive and a management consultant. She has worked for the Asia office of !What If? Innovation Company (now a part of Accenture), based in Shanghai. Specialising in innovation management, innovation capability building through Design Thinking, as well as organisation transformation strategy, she has led many high impact training workshops for the leaders from Fortune 500 companies across Europe and Asia. She has also conducted training sessions in Design Thinking for corporate clients and the non-profit sector in Hong Kong and mainland China.

During her time with ?What If!, Elsie was inspired by the pro bono work done by her colleagues at the London office, which involved applying Design Thinking in creating innovative solutions to solve female circumcision issues in Africa. Understanding the potential impact of social innovation beyond the paradigm of social welfare, Elsie decided to understand more about social entrepreneurship and social innovation by pursuing her doctoral degree in this subject.

Before starting her consulting career, Elsie has worked for Coca-Cola China as the deputy head of the Public Affairs & Communications function. With her passion for teaching, she is now teaching at CUHK Business School. Subjects she teaches include Strategic Management, Social Entrepreneurship and Impact Investment, Design Thinking, and CSR. Meanwhile, she also runs an acceleration program to groom young generation social entrepreneurs in Hong Kong.

Elsie holds an MBA from the Judge Business School, University of Cambridge, UK. She has received a doctoral degree from Grenoble School of Management, France. As a half Thai who has spent her childhood in different countries, Elsie enjoys cross-cultural experience and has worked in Shanghai, London and briefly Athens. As a former drummer in a rock band, in addition to music, Elsie loves listening to podcasts (especially true crime genre) and leads discussion groups among amateur sleuths on thought-provoking (and sometime skin crawling) topics.

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